Knights of Time: The new advertising campaign 2009 of TAG Heuer focuses on personal travel and the extraordinary achievements of four people: Leonardo DiCaprio, Tiger Woods, Lewis Hamilton and Maria Sharapova. More than stars of the time these gentlemen are conquerors of the XXI century.
The famous challenge of TAG Heuer, “What are you made of?” is the common thread linking the past campaign to this daring new one. Now, however, the confrontational claim expresses the unique drive and passion of these super-achieving Knights of Time.The slogan expresses the unique character and passion of these ambassadors.
The first campaign will honor sports achievements achieved with difficulty. Later, the campaigns are moving at a very competitive films. With Steve McQueen in 1970, TAG Heuer creates a unique link to the attraction of world cinema. The 2005 version of “What Are You Made Of?” Consolidates this union being stressed to the players for success in Hollywood: Brad Pitt and Uma Thurman. This is strengthened further with the relationship of the brand with the best Bollywood, including the super star, actor and television producer, Shahrukh Khan and Priyanka Chopra, TAG Heuer ambassadors since 2003.
